With years of expertise and experience in China education market, OriginSight has been pioneer and pacemaker in providing bespoke marketing solutions to education institutions with operation in China. Thanks to deep understanding of the market trend and sensitivity to ever-changing market demand, OriginSight never stops pursuing new ideas and new opportunities that may change the rules of game in the fierce competition. The core value of OriginSight lies in generation of new values by matching resources of our own and of the large network of our partners. OriginSight seeks common interest with partner institutions and endeavours to achieve sustainable market development success on basis of thorough understanding of distinctive features and strategic objectives of the institutions.
Student recruitment is one of the key objectives for institutions with China operations. Unlike recruitment agencies, OriginSight not only helps client institutions to develop tailor-made and result-oriented recruitment strategy, but it also implements and invests in such strategies in the entire China market to achieve common interest with institutions. Every strategy is unique to the institution, and OriginSight has demonstrated its value by numerous successes achieved for various client institutions over the last decade. A typical strategy would include building and strengthening recruitment network, enhanced pre-enrolment student service, media and social media campaigns, event management, institution links and market analysis and recommendations.
Effective media campaigns often play an important role in institution marketing strategies, even more so in highly competitive markets such as China. OriginSight has highly successful experience of developing media strategy and campaigns for education institutions through its wide range of media network all across China. Through effective combination of online, offline and social network media, OriginSight media solutions ensure constant and timely communications between institutions and their target student audience. Following each campaign, media coverage will be monitored and assessed to ensure successful achievement of expected outcomes.
OriginSight has rich experience in brand management, design and material production. The unique brand management solutions provided by OriginSight ensures that promotion materials and online brand applications meet the cultural demand of local audiences. Examples of brand applications include: prospectus, promotion leaflets, website, social media applications, backdrop, banners, branded gifts and others.
Professional Development Programmes
OriginSight is one of the largest operators of overseas training programme for Chinese teachers. Each year over 1,000 Chinese school teachers enjoy valuable professional development opportunities via OriginSight training programmes. OriginSight is committed to building a global network of universities with strength in teacher training and education leadership training. . The programme aims at enhancing participants’ understanding of education and teaching in a different education context. All participating teachers will join customised lectures and school visits which aim at developing their transferable working skills.
Sensitive to market demand, OriginSight seeks to develop in partnership with institutions opportunities of valuable study experience for international students. Different from education programmes developed in traditional process, OriginSight-launched programmes are combined results of clearly-defined student demand and excellent teaching resources available at partner institutions. Such jointly developed education programmes have proven highly popular in international market and demonstrated great value by integrating education essence of institutions with marketing insights of OriginSight. The programmes have also enhanced the attractiveness and brand impact of partner institutions among international student audience.
OriginSight is highly experienced in organizing education-focused events of diverse scales and varied purposes. Unlike traditional PR agencies, OriginSight often sees these events as part of an overall marketing strategy and would therefore leverage on its rich media resources to generate maximum impact among key target audience. Examples of OriginSight managed events include: media conference of First Minister of Wales in Beijing, large-scale graduation ceremony for a world-class university, visits by UK and Australian university Vice-Chancellors, education fairs, student workshops, agent conferences and etc.
Marketing consultancy constitutes a key part of OriginSight marketing solutions. Thanks to our experience and knowledge of international education market in China, we offer bespoke consulting services to meet various needs of our institution, government and other corporate clients.
Foreign staffing service for schools
OriginSight carries out recruitment activities around the world to source quality foreign teachers to work in schools around China. The company is awarded license by Chinese authorities to employ and dispatch foreign experts. This service covers recruitment, visa application and performance inspection of the employee, facilitating communications between Chinese employers and job seekers. In partnership with education authorities, we offer high-standard teaching jobs to teachers from around the world and ensure their legal status and welfare while serving at Chinese schools.
OriginSight has developed a high quality international foundation programme in partnership with a selected few of top state colleges in the UK. OriginSight ensures marketing and recruitment success of the programme with its global marketing resources and networks. The programme features high progression rate and highly positive student experience and enjoys the widest university recognition among its counterparts.
Over 99% of graduates progressed to undergraduate degree programmes at UK universities
Student recruitment maintains an annual growth rate at over 50%
Over 11 subject pathways available for students
Over 60% of UF graduates progressed to Top 30 UK universities
China Representative Office
OriginSight has been operating as representative offices of several world-renowned universities in China. The main function of China office is to provide one-stop China market solutions for partner institutions, which cover both student recruitment and sustainable brand impact. Institutions represented by OriginSight in China have achieved remarkable success in China market and are enjoying raising word-of-mouth among current and potential Chinese students.
Media exposure of client institution has increased by 5 times in China market
Chinese student enrolment number has risen by 300% within 3 years
Bespoke marketing campaign leads to over 50% growth of China application number in one year
The first grand China Graduation Celebration with over 800 attendees
School Teacher Professional Development Programmes
OriginSight runs large-scale professional development programmes both overseas and in China for state school teachers of different levels and subject areas. The programme aims at enhancing understanding of education and teaching of the participants by being involved in a different education context. They join customised courses and school visits with emphasis on improving required abilities for teachers and also developing transferable working skills.
12 types of training course and 30 categories of teaching materials
Over 40 partner institutions across the world
1,000 Chinese teachers trained overseas in 2013
Over 6 million dollars annual turnover
Foreign Teacher Management
In response to the rapidly rising demand of Chinese schools for foreign teachers, OriginSight offers a comprehensive service to recruit foreign teaching staff and place them for working at schools across China. In partnership with education authorities, we offer high-standard teaching jobs to teachers from around the world and ensure their legal status and welfare while serving at Chinese schools. In 2014, a total of 200 teachers from UK, Australia, USA and other countries will be employed to serve teaching jobs at state schools in Beijing.
200 teachers from UK, Australia, USA and other countries employed to teachin Beijing
To employ over 1,000 foreign teachers each year over the next five years
Over 300 client schools in Beijing
Over 500 partners around the world to source quality teachers
Superlink Forum 2017
Superlink Forum 2017 was successfully held by Superlink at Hainan Raffles Hotel in Sanya on 19th May, lasting for 3 days. This very unique event had brought together distinguished guests from educational institutions overseas and across China, including top universities and colleges from the UK and Australia, leading agent companies, main stream media and other international educational organisations, to discuss issues facing a changing market and finding ways to take lead.
University of Bristol held its 3 rd Graduation Celebration in Beijing
University of Bristol held its third China Graduation Celebration in Bejing on 8th April, 2017. Almost 400 new alumni of the University of Bristol celebrated their graduation at a British style ceremony in Beijing with a distinctly Bristol flavor. President and Vice-Chancellor of the
University of Bristol, Professor Hugh Brady, presented the new
graduates with their degrees against a backdrop of the Clifton
University of Bristol Visit
University of Bristol President Leads Delegation on Visit to OriginSight
A delegation from the University of Bristol, led by Professor Hugh Brady, Vice-Chancellor and President of the University, visited OriginSight
in April, 2017.
CDU China Agent Engagement Event 2017
2017 Charles Darwin University (CDU) China Agent Engagement Event is initiated by Office of International Service of CDU as a platform to foster engagement and collaboration with contracted education agents in China through trainings, seminars and activities. 20 representatives from 14 different Chinese education agents, Migration NT, Study NT and academic staffs from 6 faculties/schools attended the event.
Australian Trade Commission visited OriginSight.
Professional Development Programmes
1000 teachers from state schools in Beijing joined professional development programmes organized by OriginSight in UK, US and Australia.
University Representative – Full Time
1.Communicate on a regular basis with university international office as well as relevant departments and faculties at university. Thoroughly understand university marketing strategy and objectives;
2.Develop and implement suitable marketing plan in target markets in pursuit of university objectives;
3.Promote University in China, and recruit suitable Chinese students through the communication with university international office;
4.Complete regular market reports on activities and intelligence and submit to university international office;
5.Develop and maintain relationship with recruitment agents and other stakeholders in international education market in China;
6.Organise student activities, such as offer holder event, pre-departure workshops and graduation ceremony, to ensure high standard of student satisfaction;
7.Respond timely to student and agent inquiries;
8.Manage social media accounts and ensure effective cascade of university information via media and new media channels;
9.Support the university to develop academic and strategic partnerships with local institutions;
2.A minimum of one year education experience at university in the UK or US;
3.University degree or above. Fluent in oral and written English;
4.4.Good knowledge of education market (desirable);
5.5.Responsible, open-minded, astute and creative. Strong team working spirit and interpersonal communication skills;
6.Proficiency in use of desktop, laptop and other IT equipments;
7.Eligible for frequent business trips.
Applications should be emailed to: email@example.com
Shortlisted candidates must be available to attend an interview in China office.
Regional Marketing Manager – Full Time
1.Plan, organize, implement and evaluate market activities in accordance with company brand strategy, including managing advertising plan and website
2.Maintain and develop the relationship of clients
3.Plan and manage marketing activities, and make full use of marketing budget in a reasonable and effective manner
4.Perform market investigation, research the trends of industry and development of competitors, and provide regular report in market prediction and
5.Responsible for business development and relationship maintaining for special partners
6.Provide support in customer relationship management, including providing information which customers required, participating in important business
meetings, and analyzing customer satisfaction survey, etc
1.Bachelor's Degree (B.A./B.S.) in Business, Management, Marketing or Related field. Graduate from overseas universities is preferred.
2.Sales and educational marketing competencies required.
3.Must be able to work in a fast-paced and sometimes stressful environment.
4.Must have excellent communication skills with the ability to communicate effectively
5.Must be able to travel inside and outside China
6.Must be a self-starter
7.Must have a working knowledge of Microsoft Office applications, specifically Word, Excel, PowerPoint, and Outlook
Please send your CV to firstname.lastname@example.org
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